Monday, October 06, 2008 
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Campaign Ads
By: Aaron Pribble (2008 C-SPAN Fellow), Tamalpais High School teacher, Mill Valley, CA.
Lesson Ideas Media
Storyboarding Ads Storyboarding Clips
Types of Ads Types of Ads Clips
Strategies for Advertising Strategies for Advertising Clips
Historic Ads Historic Ads Clips
Additional Resources Additional C-SPAN Resources


Each lesson contains supporting resources such as media, worksheets and discussion questions. The lessons may also be combined to account for block scheduling and breadth/depth considerations.


Key Question: How are ads created in order to craft a particular message?

Lesson Plan Media
Storyboarding Ads Lesson Sen. McCain Ad on Energy Security
Storyboarding Worksheet Sen. Obama "Return" Ad
Questions for Analyzing Ads More Sen. McCain and Sen. Obama Ads


Key Question: What are various types and how are they used?

Lesson Plan Media
Types of Advertising Sen. McCain "Global" Ad
Ad Categories Worksheet Sen. Obama "Country I Love" Ad
Questions for Analyzing Ads Sen McCain "Words" Ad
More Sen. McCain and Sen. Obama Ads


Key Question: How are ads effectively utilized during an election campaign?

Lesson Plan Media
Strategies for Advertising Sen. McCain "Safe" Ad
Ad Categories Worksheet Sen. Obama "Nothing's Changed" Ad
Questions for Analyzing_Ads More Sen. McCain and Sen. Obama Ads


Key Question: How have campaign ads changed and remained the same over time?

Lesson Plan Media
Questions for analyzing ads "Rock-A-Bye Baby" (Van Buren)
"Daisy" Ad (Johnson)
"Feeling Good About America" Ad (Ford)
Anti-Inflation Ad (Carter)
"I Am What I Am" Ad (Bush)
"Read My Lips" Ad (Clinton)
More Historic Ads


University of Wisconsin Advertising Project
Presidential Campaign Commercials


Campaign 2008 Clips
C-SPAN Politics Page
 
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